Last updated: 7 October 2026

Introduction

SA Auction Market respects the privacy of its customers and website visitors. We are committed to processing personal information responsibly, securely and transparently.

This Privacy Policy explains how SA Auction Market collects, uses, stores, shares and protects personal information when you:

  • Visit our website
  • Create a customer account
  • Purchase a product
  • Make a payment
  • Contact our customer service team
  • Request a return or refund
  • Subscribe to marketing communications
  • Otherwise interact with our business

This policy should be read together with our Terms & Conditions, Cookie Policy, Shipping & Delivery Policy and Returns & Refunds Policy.

About SA Auction Market

SA Auction Market is a privately operated South African online retail business.

We own, sell and fulfil every product displayed on our website. We do not operate as a third-party marketplace and do not share customer information with independent sellers for order fulfilment.

For purposes of the Protection of Personal Information Act 4 of 2013, commonly known as POPIA, SA Auction Market is the responsible party for the personal information processed through our website and business operations.

Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Identity Information

We may collect:

  • Full name
  • Account username
  • Customer or order number
  • Other information required to verify your identity

Contact Information

We may collect:

  • Email address
  • Telephone number
  • WhatsApp number
  • Billing address
  • Shipping address
  • City or town
  • Province
  • Postal code
  • Country

Account Information

When you create an account, we may collect:

  • Login credentials
  • Saved billing and delivery addresses
  • Account preferences
  • Order history
  • Wishlist information
  • Password-reset information

Passwords are stored using security measures designed to prevent them from being viewed in plain text.

Order Information

When you place an order, we may collect:

  • Products ordered
  • Product quantities
  • Product prices
  • Shipping charges
  • Billing details
  • Delivery details
  • Order status
  • Payment status
  • Courier and tracking information
  • Returns and refund information
  • Communications relating to the order

Payment Information

Payments may be processed through third-party payment service providers.

Depending on the payment method selected, we may receive:

  • Payment confirmation
  • Transaction reference
  • Payment status
  • Name of the payment provider
  • Limited payment-related information

SA Auction Market does not intentionally store complete payment-card numbers, card verification codes or online banking passwords on its website.

Payment service providers process financial information according to their own privacy and security practices.

Communication Information

When you contact us, we may collect:

  • Your name
  • Contact details
  • Message content
  • Order number
  • Product enquiries
  • Complaint information
  • Return or refund requests
  • Photographs and documents you provide
  • Records of our correspondence

Technical Information

When you visit our website, certain technical information may be collected automatically, including:

  • Internet Protocol address
  • Browser type
  • Device type
  • Operating system
  • Screen resolution
  • Website pages visited
  • Date and time of access
  • Referring website
  • General location derived from an IP address
  • Website interactions
  • Error and performance information
  • Cookie and session identifiers

Marketing Information

Where permitted, we may collect:

  • Newsletter subscription status
  • Marketing preferences
  • Communication preferences
  • Records of consent
  • Responses to promotions
  • Email engagement information

How We Collect Personal Information

We may collect personal information:

Directly From You

Information is collected directly when you:

  • Create an account
  • Place an order
  • Enter billing or shipping details
  • Contact us
  • Submit a website form
  • Request a return or refund
  • Subscribe to marketing communication
  • Communicate through email, telephone or WhatsApp

Automatically

Technical and usage information may be collected automatically through:

  • Cookies
  • Website logs
  • Security systems
  • Analytics technologies
  • Shopping-cart sessions
  • Similar website technologies

From Service Providers

We may receive information from authorised providers involved in:

  • Payment processing
  • Courier and delivery services
  • Website hosting
  • Email delivery
  • Fraud prevention
  • Analytics
  • Website security

Why We Process Personal Information

We process personal information for legitimate and specific business purposes.

To Process Orders

We use personal information to:

  • Confirm customer identity and contact details
  • Receive and process orders
  • Confirm payment
  • Prepare products for dispatch
  • Coordinate delivery
  • Send order and delivery updates
  • Maintain order records

To Provide Customer Support

We use information to:

  • Respond to product enquiries
  • Assist with orders
  • Investigate delivery concerns
  • Process return requests
  • Process approved refunds
  • Resolve complaints
  • Provide after-sales assistance

To Manage Customer Accounts

We use information to:

  • Create and maintain accounts
  • Authenticate account access
  • Save customer preferences
  • Display order history
  • Reset passwords
  • Protect accounts from unauthorised access

To Operate and Improve Our Website

We may process information to:

  • Maintain website functionality
  • Monitor performance
  • Diagnose technical problems
  • Improve navigation
  • Understand website usage
  • Prevent misuse
  • Protect the website from security threats

To Meet Legal Obligations

We may process information to:

  • Maintain transaction and accounting records
  • Respond to lawful requests
  • Prevent or investigate fraud
  • Resolve disputes
  • Enforce our terms
  • Protect legal rights
  • Comply with applicable South African laws

For Marketing

Where permitted by law, we may use contact information to send:

  • Product updates
  • Promotional offers
  • Company announcements
  • Relevant marketing communications

Customers may unsubscribe from marketing communications at any time.

Grounds for Processing Personal Information

Depending on the circumstances, we may process personal information because:

  • You provided consent
  • Processing is necessary to fulfil an order or agreement
  • Processing is required by law
  • Processing protects a legitimate interest of SA Auction Market
  • Processing protects your legitimate interests
  • Processing is necessary to prevent fraud or protect website security

Where processing is based on consent, you may withdraw that consent. Withdrawing consent does not affect processing that was lawful before the withdrawal.

Information Required to Complete an Order

Certain information is required for us to process and deliver an order, including:

  • Customer name
  • Contact details
  • Billing information
  • Delivery address
  • Payment confirmation

If the required information is not provided, we may be unable to process the order, arrange delivery or provide the requested service.

How We Share Personal Information

We do not sell or rent personal information.

We only share information where reasonably necessary for our operations, legal obligations or customer service.

Payment Providers

Payment information may be shared with payment processors, banks or financial service providers to authorise and confirm transactions.

Couriers and Delivery Providers

We may share the following information with couriers:

  • Recipient’s name
  • Delivery address
  • Telephone number
  • Order or tracking reference
  • Information reasonably required to complete delivery

Couriers receive only the information required to provide the delivery service.

Technology Providers

Information may be processed by providers that support:

  • Website hosting
  • Website security
  • Data storage
  • Email communication
  • Customer account functionality
  • Website analytics
  • Technical maintenance
  • Backup services

Professional Advisers

Information may be shared with authorised legal, accounting, insurance or other professional advisers where reasonably necessary.

Government and Regulatory Authorities

We may disclose information when required:

  • By law
  • By a court order
  • By a lawful regulatory request
  • To investigate suspected fraud
  • To protect the rights or safety of customers or other persons
  • To establish, exercise or defend a legal claim

Business Restructuring

If SA Auction Market undergoes a lawful sale, merger, restructuring or transfer of business assets, relevant personal information may be transferred as part of that transaction, subject to appropriate confidentiality and data-protection requirements.

Third-Party Sellers

SA Auction Market does not operate as a third-party marketplace.

We do not provide customer information to external vendors or independent sellers for the fulfilment of orders placed through our website.

Every product is sold and fulfilled directly by SA Auction Market.

International Data Transfers

Some technology or service providers may process or store information outside South Africa.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the information receives appropriate protection in accordance with applicable data-protection requirements.

Cookies

Our website uses cookies and similar technologies to support:

  • Shopping-cart functionality
  • Customer login sessions
  • Checkout processes
  • Website security
  • Customer preferences
  • Website analytics
  • Performance monitoring
  • Marketing activities where permitted

You may manage cookies through your browser or available website controls. Disabling essential cookies may prevent certain website functions from operating correctly.

More information is available in our Cookie Policy.

Marketing Communications

We may send marketing communications where:

  • You requested them
  • You provided consent
  • The communication is otherwise permitted by law

Marketing messages will provide a reasonable method to unsubscribe.

You may also request removal from marketing communications by contacting us at info@magenta-curlew-758165.hostingersite.com.

Unsubscribing from marketing will not prevent us from sending necessary communications about active orders, payments, deliveries, returns, refunds, account security or legal matters.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Process and fulfil orders
  • Provide customer support
  • Maintain transaction records
  • Meet accounting and legal requirements
  • Resolve disputes
  • Prevent fraud
  • Enforce agreements
  • Protect legitimate business interests

Retention periods may differ according to the nature of the information and the reason it was collected.

When information is no longer required, we will take reasonable steps to delete, destroy or anonymise it, unless continued retention is permitted or required by law.

Information Security

We implement reasonable technical and organisational measures designed to protect personal information from:

  • Unauthorised access
  • Unlawful processing
  • Loss
  • Misuse
  • Destruction
  • Alteration
  • Disclosure

These measures may include:

  • Access controls
  • Password protection
  • Website encryption
  • Security monitoring
  • Software updates
  • Backups
  • Restricted administrative access
  • Staff and service-provider confidentiality requirements

No electronic system can be guaranteed to be completely secure. Customers should also protect their account passwords and avoid sharing login credentials.

Security Incidents

If we become aware of a security incident involving personal information, we will investigate the incident and take reasonable steps to contain and address it.

Where required by law, we will notify the Information Regulator and affected individuals in accordance with the applicable legal requirements.

Your Privacy Rights

Subject to POPIA and other applicable laws, you may have the right to:

  • Ask whether we hold your personal information
  • Request access to your personal information
  • Request correction of inaccurate information
  • Request completion of incomplete information
  • Request deletion or destruction where legally permitted
  • Object to certain processing
  • Withdraw consent
  • Object to direct marketing
  • Request information about how your data is used
  • Submit a complaint to the Information Regulator

Some requests may be limited where information must be retained for legal, contractual, fraud-prevention or legitimate operational purposes.

Accessing or Correcting Your Information

You may update certain information through your customer account.

You may also contact us to request access, correction or deletion of personal information.

We may request reasonable proof of identity before processing a privacy request. This helps prevent unauthorised persons from accessing or changing customer information.

We will respond within a reasonable period and in accordance with applicable legal requirements.

Objection to Processing

You may object to the processing of personal information in circumstances permitted by law.

Please explain the processing you object to and the reason for your objection. We will review the request and respond according to applicable requirements.

Deleting an Account

Customers may request deletion of their account by contacting us.

Account deletion may not result in the immediate deletion of all information. We may retain records where necessary to:

  • Complete an existing order
  • Process a return or refund
  • Maintain legally required transaction records
  • Prevent fraud
  • Resolve disputes
  • Protect legal rights

Information that is no longer required will be deleted, destroyed or anonymised where appropriate.

Children’s Information

Our website and products are intended for adults who are legally able to enter into purchase agreements.

We do not knowingly collect personal information directly from children without appropriate consent or lawful authority.

If you believe that a child has provided personal information without appropriate authorisation, please contact us so that the matter can be reviewed.

Automated Decision-Making

SA Auction Market does not intend to make decisions that have legal or similarly significant effects on customers solely through automated processing without appropriate safeguards.

Automated systems may be used for security, fraud prevention, website functionality and payment verification.

Third-Party Links

Our website may contain links to external websites or services.

SA Auction Market does not control the privacy, security or content practices of external websites. Customers should review the privacy policy of any external website they visit.

Changes to This Privacy Policy

We may update this Privacy Policy when:

  • Our services change
  • Our technology changes
  • Our data-processing practices change
  • Legal or regulatory requirements change
  • Additional security or privacy measures are introduced

The updated policy will take effect from the date it is published on the website.

Material changes may be communicated through the website or another appropriate method.

Complaints

Customers should contact SA Auction Market first if they have concerns about how their personal information has been handled.

Please provide enough information for us to identify and investigate the concern.

You also have the right to lodge a complaint with the South African Information Regulator. Information about complaints and prescribed forms is available from the Information Regulator’s official website at www.inforegulator.org.za.

Contact Information

For privacy enquiries, requests to access or correct personal information, marketing objections or complaints, please contact us.

SA Auction Market
Address: 137 Grahamstown Road, Deal Party, Port Elizabeth, Eastern Cape 6001, South Africa
Telephone: +27 68 837 0396
WhatsApp: +27 68 837 0396
Email: info@magenta-curlew-758165.hostingersite.com
Website: www.saauctionmarket.co.za